‘So Sri Lanka’ is the Sri Lanka’s new tourism tagline, replacing ‘Wonder of Asia’.
Sri Lanka Tourism Promotion Bureau (SLTPB) says that the new tagline will be “very natural, simple and highly adaptable”. ‘So Sri Lanka’ is laser-focused on elevating Sri Lanka’s destination brand to include all its diverse offerings and unique attributes.
Sri Lanka has seen a steady growth in arrivals and investments in past few years.
Sri Lanka -Diversity and Authenticity
The most endearing feature of Sri Lanka as a destination brand is its authenticity. This authenticity is an attribute that is alive in the country’s
- culture and mostly,
- in its people.
Recently, Lonely Planet ranked Sri Lanka as the top destination to travel in 2019 based on its diverse and authentic offerings.
Launching of this brand was held at World Travel Mart (WTM) 2018 in London. At this ceremony, Lord Naseby in his speech said: “I think Sri Lanka in its very composition – geographically compact, naturally diverse, culturally dynamic and contemporary in its outlook – is very clever and enticing for any type of British traveller. ‘So Sri Lanka’ is intriguing and impactful, and for a country competing with the best destinations across the globe – this interpretation of the magic of the island I’ve visited countless times and loved more with each experience – is fresh, memorable and universal in its sentiment. There truly is nothing quite like Sri Lanka.”